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A workshop from the Wisconsin Public Utility Institute:
Understanding, Using and Measuring Peoples’ Attitudes Towards…
Do you know (and can you reach) customers:
•Who will participate in a government program? It might surprise you.
•Who will (or won’t) use Eco-Driving to increase fuel economy? This might surprise you too.
•Who believe that global warming is real and are willing to make changes in their lives?
How willing are customers to conserve, and can you find them with accuracy or only with a shotgun? Are you interested in knowing the expected length of time you can count on change to be supported? This presentation will review the uses of segmentation and report on some recent evaluation work. This will be an interactive workshop and is open to anyone interested in how we can cost-effectively engage different attitudes regarding energy efficiency.
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