Cool Choices takes on climate change through voluntary action

From an article by Marianne English on TheDailyPage.com:

Kathy Kuntz approaches climate change with one goal in mind: Whatever you do, make combating it fun, popular and easy.

In fact, when Kuntz and her colleague rolled out the first pilot program for their nonprofit Cool Choices on Earth Day in April, the term climate change didn't even come up.

"Our core quest is to facilitate people making changes that reduce their emissions by using what's already available," says Kuntz, the group's executive director. "The way to motivate that is not through long discussion about climate change and its global impacts, but leveraging people's local interest in saving money and protecting the environment."

This mentality separates Cool Choices from other environmental groups, even those Kuntz has worked for in the past. Rather than lobby for policy changes, Cool Choices focuses on curbing greenhouse emissions through voluntary action by businesses and communities.

Headquartered in an office just off Midvale Boulevard, Cool Choices came into existence in 2009. It was created to promote voluntary sustainability by former Gov. Jim Doyle's Climate Change Task Force: a group of academics, energy industry leaders, environmental groups and politicians.